Helping race directors share expertise and learn from each other is a big part of what we do. 0000055057 00000 n An initial deposit of ($ amount) must be paid on or before (date). Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Click on the fillable fields and add the required data. Tallulah Philange has worked as a journalist since 2003. Nationally Televised racing is just that. Road Racing in the United States has several tiers. The sponsorship package underpins the agreement fire your organization and your sponsor. Race Car Sponsorship Proposal Template. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Specify the Event. You have to sponsor me because my car always gets 100 likes on social media. 2. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. How will your sponsor assess the sponsorship and whether it has been a success for them? Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Dont let imposter syndrome get the best of you. The organization aims to organize events such as auto motor racing, harness racing, slots . JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Sponsorships help defray these costs. Not only are you competing against other racing drivers but also against all other marketing activities. vve If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Without sponsors to impress or big prize money to win, were racing simply for the fun of it. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. endobj This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Sign it in a few clicks. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. % :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ . Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). You have to convince a potential sponsor that YOU are the person who will work for them. Think about the problem you will help solve and the goals youll help reach. You might be operating in a specific niche (see below for more details) or area. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Treat the race car sponsorship proposal as a business transaction. The cover page should include the details of the potential client and your details. <> Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). In exchange anyone who donates gets their name on the car for the event. They must know what they are sponsoring so that they can decide whether to accept your proposal. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Are you posting regularly? Is your account popular How many Thousands of followers do you have? Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Don't ask yourself "How low should I go?" Look for brands that are actively trying to promote themselves and look at how you can add to that. Do your posts get engagement? Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Collect evidence throughout the race season testimonials, statistics, etc. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. The racing team approaches a mid to high scale business organization asking them for sponsorship. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Team Racing Sponsorship Proposal Our desire . Buy tickets for a NASCAR or F1 race. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. What makes you stand out over other racing drivers. Present the benefits you offer clearly and simply. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. From NASCAR, to Club Racing, to go-karting. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. You need to think about why a business would spend money to sponsor you. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. . Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Generic sponsorship proposals have little chance of convincing would-be benefactors. Create a two-way relationship with your audience. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Do you have a special story? But remember, a great proposal is about so much more than an attractive design. Race Car Sponsorship Proposal Template. Consider yourself as a marketing agency pitching to a business. smoga07 L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Valvoline has been there for as long as people have been racing cars. How it REALLY works, what it really is, and how to get it. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. You need to show up to a potential sponsor with a persuasive, well thought out plan. Paramount Primary. Sponsorship Proposal For . The second is a simple showcase of who you are. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Edit your sponsorship agreement team online. Research the sponsor you are targeting. A picture of you in your race suit. 1. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. stream Are your posts in line with the companys current message? For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. 0000051603 00000 n If theyre not quite right, ask yourself why. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Do not plead. Sponsorship announcements throughout race season. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Sponsorship Proposal. 68 0 obj <> endobj Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Try and see the positive in every situation. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Itll be the basis for everything you post on social media, how you write race reports, and more. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Your sponsors would base their decision on how you're going to help them in exchange for their support. Having Pearson Racing as spokespeople for your corporation and products/services. 10+ Automotive Sponsorship Proposal Samples 1. If you are looking for racing sponsorship proposals, you are at the right place. Keep this in mind with everything you do regarding sponsorship. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Organize the proposal in sections. How do I write a sponsorship proposal? Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. The design proposal sponsorship is easy edit in InDesign. Of course you can. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Treat the race car sponsorship proposal as a business transaction. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. xref The easiest way to get motorsport sponsorship is to build a network. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. A section about the car your drive. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. How to Find a Sponsor as a Beginner Triathlete. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. We work together, help each-other out, and do all we can to make sure well have a great race. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. BC racing Coilovers for 2010 Honda Odyssey. Select the submit format and acquire the legal papers template in your product. This is the part that actually attracts your potential sponsor. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Agree 16.59%. Making sure the right type of information is included though does matter. Businesses who sponsor drivers will pay money or provide free (or more likely. After all, they're after your event as much as you're after their sponsorship! The marquee value of your corporation's name affiliated with the Pearson Racing. To be clear; for every dollar they give you, they want(need?) People regularly contact him asking for free parts in exchange for running a couple stickers. Racing Sponsors. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. This is how you present yourself as a racing driver and show your value to potential sponsors. It's time to submit your sponsorship proposal. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Trying to race while sticking to a budget? This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Essentially, Contingency Sponsors have already agreed to support a racing series. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . The term influencer is relatively new, but the concept has been around for advertisers for a long time. Will they be seen as an innovator in their company if the sponsorship succeeds? Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. 19 0 obj There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. putting on races, come join our race directors Facebook group, Think about those reasons you stand out. This means trying to figure out: Listen. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. uC%q.Nbd VMdkydek/ ZU>~r5pf